ETTA Pictures
Client: ITV Studios
Project Overview
Design and development of a flexible, content-led website for ETTA Pictures, a UK production company specialising in high-end factual drama.
Challenge
The platform needed to reflect the cinematic quality and credibility of the productions while accommodating varied asset availability across different titles. Some productions required image galleries, reviews, and awards highlights, while others had more limited supporting materials. The CMS therefore needed to be highly adaptable without compromising visual consistency.
Approach
Designed and developed a modular WordPress framework allowing dynamic layout configurations depending on available assets. Implemented flexible content blocks supporting galleries, critical reviews, awards recognition, and production metadata. The system enables the team to create distinct production pages while maintaining a cohesive and premium brand presentation.
Outcome
A scalable and editorially flexible platform that supports both current and future productions. The CMS empowers internal teams to manage content independently while ensuring each project is presented with clarity, prestige, and visual impact.
Digital Design
Responsive Design
User Experience
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