Show Them Your Pride

Project Overview

Development of a campaign microsite supporting Show Them Your Pride, an ITV initiative encouraging audiences to show support for LGBTQ+ people through positive and inclusive conversations at home.

Challenge

The campaign required a simple and accessible digital platform that could extend the message of the broadcast campaign while addressing a sensitive and personal topic. The site needed to present guidance and supportive messaging in a clear, welcoming format that would resonate with a wide audience.

Approach

A focused WordPress microsite was developed to communicate the campaign’s message and provide practical guidance for audiences looking to support LGBTQ+ friends and family members. The platform was designed to present content in a calm and approachable structure, reinforcing the campaign’s inclusive tone while remaining easy to navigate.

Outcome

The resulting platform provided a digital hub for the Show Them Your Pride campaign, helping extend the reach of the broadcast initiative while encouraging positive conversations and greater understanding around LGBTQ+ identity and inclusion.

Visit: https://showthemyourpride.itv