ITV Green Room

Project Overview

Development of a campaign microsite supporting ITV Green Room, a pilot initiative delivered in partnership with the Film and TV Charity to support freelancers working across the television production industry.

Challenge

Research from the Film and TV Charity’s Looking Glass report highlighted the challenges many freelancers face between productions, particularly around social connection and industry support. The campaign required a clear digital platform where freelancers could learn about the pilot programme, understand the benefits of participation, and submit applications.

Approach

A focused WordPress microsite was developed to communicate the purpose of the initiative and guide applicants through the programme structure. The platform presented key information around eligibility, programme activities, and the support available to successful participants, while directing users towards the application process.

Outcome

The resulting platform provided a clear digital hub for the ITV Green Room initiative, helping ITV and the Film and TV Charity connect freelancers with a peer-support network designed to strengthen community and wellbeing across the production industry.

Visit: https://thegreenroom.itv