#WhatGetsYouThrough

Project Overview

Development of a campaign microsite supporting ITV’s #WhatGetsYouThrough initiative, delivered in partnership with the Campaign Against Living Miserably (CALM). The platform accompanied a national campaign aimed at encouraging young people to find their own ways of coping with life’s challenges.

Challenge

The campaign needed a digital platform that could extend the message of the broadcast and social media campaign while presenting the topic of mental health in an approachable and relatable way. The site needed to communicate the campaign’s message clearly while providing links to support and resources.

Approach

A focused WordPress microsite was developed to present the campaign’s message and supporting content in a simple, engaging format. The platform reinforced the campaign’s tone and visual identity while guiding visitors towards helpful resources and further information.

Outcome

The resulting platform provided a digital hub for the #WhatGetsYouThrough campaign, helping extend its reach online while supporting CALM’s mission to encourage open conversations around mental health and wellbeing.

Visit: https://www.itv.com/whatgetsyouthrough/