#WouldYouSayIt

Project Overview

Development of a campaign microsite supporting ITV’s Would You Say It? initiative. The platform accompanied a national television commercial encouraging audiences to reflect on the impact of negative comments posted online.

Challenge

The campaign required a clear and engaging digital platform that could extend the message introduced in the broadcast advert. The site needed to reinforce the campaign’s message while providing a simple, accessible environment where visitors could learn more about responsible online behaviour.

Approach

A focused WordPress microsite was developed to support the campaign and present its message in a clear and approachable format. The platform was designed to complement the television campaign while guiding visitors through key information around digital responsibility and the real-world impact of online comments.

Outcome

The resulting platform provided a simple and accessible digital extension to the broadcast campaign, reinforcing the message behind Would You Say It? and encouraging audiences to reflect on the impact of their behaviour online.

Visit: https://wouldyousayit.itv