Britain Get Talking

Client: ITV Social Purpose

Project Overview

Ongoing development and technical support for the Britain Get Talking campaign website, a long-standing social purpose initiative supporting mental wellness across the UK.

Challenge

The platform supports nationally promoted campaigns tied to broadcast activity and public engagement. The website needed to be robust, accessible, and capable of supporting traffic spikes during campaign activations. Given the subject matter, clarity, usability, and accessibility were critical considerations.

Approach

Provided continuous development and optimisation over a five-year period, ensuring accessibility best practices, performance stability, and structured content management. Implemented enhancements to support campaign evolution while maintaining a reliable and compliant digital environment.

Outcome

A stable, accessible, and adaptable platform supporting ITV’s social impact initiatives. The site has reliably supported multiple campaign cycles and national promotion efforts, reinforcing public engagement around mental wellness.

Visit: https://itv.com/britaingettalking