Mental Health in the Media
Client: ITV Social Purpose
Project Overview
Development of a campaign microsite supporting ITV’s Mental Health in the Media initiative. The platform provided a central hub for webinar events aimed at encouraging open conversations around mental health within the media industry.
Challenge
The initiative required a simple and accessible digital platform where audiences could learn about upcoming webinars, understand the purpose of the programme, and easily register to attend. The site needed to present event information clearly while supporting a straightforward user journey from awareness to sign-up.
Approach
A structured WordPress microsite was developed to showcase the initiative and host details of upcoming webinar sessions. The platform was designed with a clear layout that prioritised accessibility and ease of navigation, ensuring visitors could quickly understand the purpose of the initiative and access registration links.
The CMS allowed internal teams to update event information and add future webinar sessions as the programme evolved.
Outcome
The result is a focused campaign platform that supports engagement with the Mental Health in the Media initiative, helping to promote discussion and awareness around mental wellbeing across the media industry.
Project Details
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