ITV Social Media Awareness Hub
Client: ITV Social Purpose
Project Overview
Development of a public-facing microsite offering guidance and support for individuals experiencing unwanted attention or harassment online. The platform was created to provide practical advice and accessible resources to help audiences navigate social media safely.
Challenge
The initiative required a clear and supportive digital platform capable of presenting sensitive information in an approachable and structured way. The site needed to guide users towards helpful resources while ensuring the content remained easy to navigate and accessible to a broad audience.
Approach
A structured WordPress microsite was developed to present guidance, advice, and support resources in a clear and organised format. Particular attention was given to content hierarchy and accessibility, ensuring visitors could quickly find relevant information and navigate the platform with ease.
Outcome
The resulting platform provides a calm and accessible hub for audiences seeking advice on dealing with unwanted attention online, supporting ITV’s wider efforts to promote safer and more responsible digital behaviour.
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