ITV Disabilities

Client: ITV Social Purpose

Project Overview

Development of an informational microsite supporting ITV’s partnership with disability equality charity Scope. The platform was created to raise awareness and understanding of invisible disabilities while providing accessible resources and guidance for audiences.

Challenge

The campaign needed a clear and sensitive digital platform capable of communicating an important message around invisible disabilities. The site had to present information in a way that was both engaging and accessible, ensuring content could be easily understood by a broad public audience.

Approach

A structured WordPress microsite was developed to support the campaign’s messaging and resources. Particular attention was given to accessibility and clarity of content, ensuring the platform aligned with WCAG 2.1 AA standards while presenting information in a calm and approachable format.

The CMS structure allowed campaign teams to update and expand content as the initiative evolved.

Outcome

The result is an accessible campaign platform that supports ITV and Scope’s efforts to promote understanding of invisible disabilities, providing audiences with clear information and resources while reinforcing the campaign’s wider social impact goals.

Visit: https://itv.com/disability